Investing in a business with a founder as the main shareholder and the ultimate decision-maker is hard for investors. Even with a dilution of the founder's shares, they will most likely remain the main shareholder and exclude investors from board seats and ways to have essential information regarding the business. That means that the investor, from a practical point of view, is investing in you, the founder, not the company itself. The critical point is to gain investors' trust by managing their expectations, keeping your promises, and being honest. We have gathered some key points in our guide to what investors want when investing:

  • Let investors take part in your business journey
  • Have a proper spending plan
  • Clear vision and professional business plan
  • The team
  • The Product or service
  • Valuation of your business